by Rick Grant | Jun 19, 2020 | Strategy
Seth Godin, one of the world’s foremost marketing experts, recently posted to his blog about the flood of information that is slamming into all of us relentlessly like the leading wave in a terrible storm. We have access to more information about virtually everything...
by Rick Grant | Jun 16, 2020 | Strategy
In the B2C world, you can have a clever product, market it at the right time to the right market segment and win big. People have sold all manner of crazy things to consumers because they had the right thing at the right time. It’s not quite that easy in the B2B...
by Rick Grant | Jun 15, 2020 | Strategy
I’ve spent a lot of time over the last 14 years talking to really smart executives about why they should be sharing their thought leadership through blog posts and LinkedIn articles. I think a short blog post can be one of the more powerful promotional tools that...
by Rick Grant | Jun 12, 2020 | Strategy
When it comes to good business feature article writing, I find that most practitioners take one of two sides. The first group will focus on getting the story found and opened through an effective keyword strategy, a great headline and excellent placement. They track...
by Rick Grant | Jun 11, 2020 | Strategy
It can be very challenging for internal marketing teams to come up with great stories for their executives to tell that are timely and capitalize on current news and trends. Spending most of their time working on the company’s marketing and sales objectives, switching...
by Rick Grant | Jun 10, 2020 | Strategy
COVID-19 has changed virtually everything. No one expects the business world to return to the old days when this is over. Even now, as more Americans return slowly to work, the new normal is revealing itself. This is leading many to consider pivoting their business...
by Rick Grant | Feb 4, 2020 | Strategy
I’m a writer. I love to write stories about the leaders in my industry. I’ve earned a reputation for getting those stories right and so some people have said that I’m a “good” writer. But what does that really mean? How does one write good? Let’s look into it. Be the...
by Rick Grant | Jan 24, 2020 | RGA News
Last October, while the mortgage industry gathered in Austin, Texas, to celebrate a better than expected year and make plans that would hopefully allow us to skirt a possible recession in the coming year, McKinsey put out a report saying that more than half of the...
by Rick Grant | Jan 6, 2020 | Strategy
Chris Voss, former FBI hostage negotiator and CEO & Founder of the Black Swan Group, says that we can pull the emotion out of a situation with labels. If someone is getting angry, slowly tell them, “it seems like you’re angry.” The person pauses a moment to see...
by Rick Grant | Nov 6, 2019 | RGA News
Today, Brian Rieger and I made the announcement that we have launched a new B2B content marketing company specific to the mortgage loan origination industry. I’m proud to be serving as Chief Operating Officer for Content Beacon. He’s right. We do have a lot on our...
