To Win More BusinessYou must tell better stories. RGA can help.
Leading companies are expert at telling stories that resonate with the people they want to serve. Are you telling the right stories? We can help you find them.
Podcasting lets you tell your story your way.
Why you must become a recognized thought leader to win more business
According to Accenture research, consumers are no longer making decisions based solely on product selection or price. They support brands whose purpose aligns with their beliefs. But who is telling them what your purpose is? Your advertising? The media? It must come from your leadership. See what Bank of America is doing with its new television commercials to see this in action.
Thought Leadership Program
Getting new business in 2022 is going to be tougher. It’s simply a more competitive market. The key to winning more business in the year ahead is to remember that people want to do business with leaders they trust. Are you an industry leader your prospects can find?
Get a Personal Brand Journalist
We know what it takes to be recognized as a leader in today’s market. You have to tell the right stories in places where they will be found and promote them so your audience grows. It can take a lot of time if you do it alone. Let us help.
Find out how you can:
• Find the stories hiding in your own company
• Get your stories told in ways that get attention
• Turn your own thoughts into great writing
• Get your work posted to social media for you
• Become the leader reporters want to quote
• Watch your popularity grow online
• Become the leader everyone wants to interview
Flexible Service Options
Every company is different and so are their communication needs. We don’t force you into some box we have created for new clients. We discuss your needs and, together, develop a program that will meet those needs. Here are the seven most common ways we work with our clients.
Perhaps you don’t need a great deal of content, but you still want the news you release to hit hard and generate leads. Get up to 2 press releases per month, along with competitive intelligence for better market positioning, industry introductions, media relations and general communications advice for one low, flat-fee, month-to-month retainer. This is a great way to put a smaller firm on the map.
As a company’s messaging comes into focus, or for those clients who are tired of paying high prices for industry public relations support, get a more complete program that includes up to 2 press releases, a feature article and general PR services (award nominations, executive bios, web copy and about anything else that comes up) for a flat-fee, month-to-month retainer.
When an ambitious executive needs to make a bigger impact to attract the right kinds of opportunities but needs some guidance and expert writing support, we recommend our Thought Leadership program. Up to four blog posts per month with coordinated social media promotion makes it clear that they are an industry expert quickly. It comes with plenty of coaching to develop their leadership style.
White Paper Content Bundle
Sometimes it’s all about content marketing and that means you need a lot of content. Our White Paper cascade is one of our most popular packages because it allows us to help our clients find their best stories and then tell them in just about every possible format. It’s the most affordable content bundle out there because it comes with the white paper, a press release, two feature articles, 7 blog posts and 21 status updates for one price. There is no better value on the market today.
PR Counsel with White Paper Bundle
Some clients retain us to do a quarterly white paper bundle and provide general PR support. We discount this and charge a flat-fee, monthly retainer.
While we don’t do it often, because our clients can get so much more with any of our packages, some people just need some ghostwriting. This is available when bandwidth allows us to offer it.
New in 2022, RGA started meeting with companies who were not retainer clients but who wanted support in finding good stories they could tell in the industry, either through social media or the trade press. We will meet with the company for up to an hour and return a number of great ideas for a flat rate. If the company ends up hiring us to ghostwrite the articles, releases or posts, we eliminate this fee.
As soon as business travel was taken off the table, sales organizations started looking for opportunities to get their executives seen and heard by the people they wanted to do business with. The podcast movement -- both audio and video -- had been roiling just under...
Once an executive comes to the realization that to be recognized as a thought leader they must write, the question of writing style will generally arise. They want advice on how they should sound on the page. They want to be entertaining, to be considered a “good”...
Recently, I wrote a post about the five LinkedIn articles you should write next. That was mostly aimed at the marketing department. Elsewhere, I have written about the pressing need for more thought leadership from the industry’s top executives and I promised to write...