3 Things You Must Bring to Every Podcast Appearance

As soon as business travel was taken off the table, sales organizations started looking for opportunities to get their executives seen and heard by the people they wanted to do business with. The podcast movement — both audio and video — had been roiling...

Finding Your Executive Writing Style

Once an executive comes to the realization that to be recognized as a thought leader they must write, the question of writing style will generally arise. They want advice on how they should sound on the page. They want to be entertaining, to be considered a “good”...

What Your CEO Should Write About Now

Recently, I wrote a post about the five LinkedIn articles you should write next. That was mostly aimed at the marketing department. Elsewhere, I have written about the pressing need for more thought leadership from the industry’s top executives and I promised to write...

Why We Always Need Thought Leaders

Seth Godin, one of the world’s foremost marketing experts, recently posted to his blog about the flood of information that is slamming into all of us relentlessly like the leading wave in a terrible storm. We have access to more information about virtually everything...

Writing a Business Book to Win More Business

In the B2C world, you can have a clever product, market it at the right time to the right market segment and win big. People have sold all manner of crazy things to consumers because they had the right thing at the right time. It’s not quite that easy in the B2B...

The Five Blog Posts You Should Write Now

I’ve spent a lot of time over the last 14 years talking to really smart executives about why they should be sharing their thought leadership through blog posts and LinkedIn articles. I think a short blog post can be one of the more powerful promotional tools that...

How to Write a Good Business Story

 When it comes to good business feature article writing, I find that most practitioners take one of two sides. The first group will focus on getting the story found and opened through an effective keyword strategy, a great headline and excellent placement. They track...

Where to Find Great Stories

It can be very challenging for internal marketing teams to come up with great stories for their executives to tell that are timely and capitalize on current news and trends. Spending most of their time working on the company’s marketing and sales objectives, switching...

Communicate Through Your Business Pivot

COVID-19 has changed virtually everything. No one expects the business world to return to the old days when this is over. Even now, as more Americans return slowly to work, the new normal is revealing itself. This is leading many to consider pivoting their business...

How to Write a Good Story

I’m a writer. I love to write stories about the leaders in my industry. I’ve earned a reputation for getting those stories right and so some people have said that I’m a “good” writer. But what does that really mean? How does one write good? Let’s look into it. Be the...