LinkedIn is an excellent resource for entrepreneurs, businesses and thought leaders who are looking to publish articles, engage with the business community, promote themselves and strengthen their brand.

 U.S. Army photo by Capt. Jonathon M. Lewis

But if the content you produce does not catch and hold the attention of readers, your potential number of reads and shares will be greatly diminished. We discuss this in part 3 of our series.

Don’t let a meager level of appeal limit the extent of your engagements. I’ve compiled five tips to help you ensure a wide reach for the articles you write.

1. Choose a Great Headline

You want people to read your article, but if the headline you write sounds uninteresting, the odds are no one is going to read it.

Choose a headline that is short and easy to read. If the reader has to work to wrap their minds around it, they will likely move on. Make it to-the-point; readers are unlikely to read an article if the specific topic is not clear. Pick a headline you haven’t seen before. You need to be offering something new, and that should be clear to potential readers.

Cut out anything unnecessary; you don’t want your reader to get bogged down or bored. Every sentence should be necessary and engaging.

Lastly, make your headline interesting. There are countless boring or poorly written ways to phrase something. Put in the effort to make sure your headline will catch the eye of the peruser. Don’t stress if you’re not a natural at writing headlines; Title Generator was created to help with just that.

2. Use a Good Graphic

Even before readers get to the headline, they will judge your article based on the accompanying image.

Make sure it is relevant to the point you are discussing—a misleading graphic can frustrate readers. But as long as the graphic you choose aligns with the article you post, the positive qualities of the accompanying image will be associated with your article, which can be a great asset for you. Once you understand that a well-chosen graphic can only increase the estimation of your article, you have a great tool in hand to increase your article’s chances of success.

Forbes has conveniently collected a list of sites bursting with free stock images ready for use: 

3. Make Sure to Use Proper Grammar

Even if the points you’re making are stellar, most discerning readers will tune out if they notice misspellings and grammar mistakes in what you write. No amount of knowledge, experience or credentials will preserve your credibility with discerning readers if your writings are peppered with errors. The internet today is full of people giddily looking for mistakes in others’ writings. Don’t provide reasons for people to dismiss you or your work.

If grammar and spelling are not your strong suits, you would be served well by hiring someone to help you edit. There are also online tools available specifically for overcoming grammar hurdles. One example is Capitalize My Title, a site that will tell you exactly how to capitalize any title or headline.

4. Make it Brief

Some people enjoy reading long, scholarly articles, and there is a place for those. But if someone wants to create a gripping article that is widely shared, it is often best to keep it short and to the point. Don’t be so brief that readers feel cheated, but don’t meander. Cut out anything unnecessary; you don’t want your reader to get bogged down or bored. Every sentence should be necessary and engaging.

5. Keep it Organized

Aside from being too long and diffuse, another characteristic that will disengage readers is disorganized writing. Many readers, before starting an article, will scan through it to see highlighted topics to make sure they are worth reading fully. If your article is nothing but paragraphs on end, your prospective reader may find nothing engaging or assuring of a payoff.

Breaking your article down into clearly outlined sections is an excellent way to make sure that your article is organized and flows nicely. It can also help keep you on track as you write.

With a catchy headline, a gripping graphic, useful resources, and brief, well-organized information, you will greatly increase chances of engaging readers and inspiring shares with what you write. Don’t let a lack of appealing simplicity limit your—or your writing’s—success.