RGA Public RelationsIf you are going to say something, whether in writing or in a presentation, make sure that you have something worth saying. Both in business and in writing, listeners and readers generally don’t appreciate people who ramble without contributing anything.
What we all want is to produce things that are worth the time and attention of others.
I’ve put together six pointers to help you ensure that you are producing content that will be valuable to others.
LinkedIn is an excellent resource for entrepreneurs, businesses and thought leaders who are looking to publish articles, engage with the business community, promote themselves and strengthen their brand.
But if the content you produce does not catch and hold the attention of readers, your potential number of reads and shares will be greatly diminished. We discuss this in part 3 of our series.
When I started blogging, back in 2005 when the internet still had most of its shine on it, blogging was a relatively new thing, certainly as a tool for business thought leaders.
It’s been well over 15 years and it’s time to ask the question: Are business blogs still on the way up or out?
Like any other aspect of running a business, promotion, content creation and engagement are hard work. And just as you keep a schedule for how often to run payroll, send invoices or file taxes, you should have some basic structure in place for how often you create content and engage with your online business connections.
In Part 2 of our series on LinkedIn, we’ll discuss this topic.
If you’re a thought leader interested in attracting an audience, you’re probably already blogging.
That may not be as true in the banking sector, where many of RGA’s clients work and where risk mitigation makes adoption of any new technology slow.