RGA Public RelationsIf you are going to say something, whether in writing or in a presentation, make sure that you have something worth saying. Both in business and in writing, listeners and readers generally don’t appreciate people who ramble without contributing anything.
What we all want is to produce things that are worth the time and attention of others.
I’ve put together six pointers to help you ensure that you are producing content that will be valuable to others.
LinkedIn is an excellent resource for entrepreneurs, businesses and thought leaders who are looking to publish articles, engage with the business community, promote themselves and strengthen their brand.
But if the content you produce does not catch and hold the attention of readers, your potential number of reads and shares will be greatly diminished. We discuss this in part 3 of our series.
Like any other aspect of running a business, promotion, content creation and engagement are hard work. And just as you keep a schedule for how often to run payroll, send invoices or file taxes, you should have some basic structure in place for how often you create content and engage with your online business connections.
In Part 2 of our series on LinkedIn, we’ll discuss this topic.
You cannot become a thought leader unless other people can find out what you’re thinking. In-person meetings put severe limitations on the expert who hopes to share what she knows with a national audience.
In the recent past, this challenge was met with company websites, executive blogs and the more contemporary social media. But when it comes to sharing thought leadership with a business audience, nothing comes close to LinkedIn.