Categories
Strategy

Promoting Your Blog

If you’ve been following this series, you have decided that having a blog is worthwhile, you have decided where to host your blog, and you have begun writing blog posts.

Excellent! Now what? Unless you actively promote your blog, your hard work is unlikely to pay off anywhere near its potential. We can help.

Categories
Strategy

Where’s the Best Place to Blog?

By now, I hope I’ve impressed upon you the importance of firing up your blog again. Last time, we spoke about determining what type of thought leadership you will share; now we need to decide where to publish what you write.

Categories
Strategy

There is a right way to blog

Like anything else we do, blogging is a practice and the more you practice, the better you’ll get. And, yes, there is a right way to do it.

By i_yudai (The fork in the road) [CC BY 2.0], via Wikimedia Commons

There are a million ways to write a blog post and even more types of blogs, so here I’ll share with you my 6 well-proven pointers for getting your blog off to a great start.

Categories
Strategy

Blog World Rising!

When I started blogging, back in 2005 when the internet still had most of its shine on it, blogging was a relatively new thing, certainly as a tool for business thought leaders.

Photo Credit: Max Pixel – Creative Commons Zero (CC0)

It’s been well over 15 years and it’s time to ask the question: Are business blogs still on the way up or out?

Categories
Strategy

How Often to Post Articles to LinkedIn

Like any other aspect of running a business, promotion, content creation and engagement are hard work. And just as you keep a schedule for how often to run payroll, send invoices or file taxes, you should have some basic structure in place for how often you create content and engage with your online business connections.

Photo Credit: Pixabay (CC0 Creative Commons)

In Part 2 of our series on LinkedIn, we’ll discuss this topic.

Categories
Strategy

Blogging is still a viable tool for thought leaders

If you’re a thought leader interested in attracting an audience, you’re probably already blogging.

Photo Credit: Mohammad Jangda (Creative Commons)

That may not be as true in the banking sector, where many of RGA’s clients work and where risk mitigation makes adoption of any new technology slow.