RGA Public RelationsIf you’ve been following this series, you have decided that having a blog is worthwhile, you have decided where to host your blog, and you have begun writing blog posts.
Excellent! Now what? Unless you actively promote your blog, your hard work is unlikely to pay off anywhere near its potential. We can help.
By now, I hope I’ve impressed upon you the importance of firing up your blog again. Last time, we spoke about determining what type of thought leadership you will share; now we need to decide where to publish what you write.
Like anything else we do, blogging is a practice and the more you practice, the better you’ll get. And, yes, there is a right way to do it.
There are a million ways to write a blog post and even more types of blogs, so here I’ll share with you my 6 well-proven pointers for getting your blog off to a great start.
When I started blogging, back in 2005 when the internet still had most of its shine on it, blogging was a relatively new thing, certainly as a tool for business thought leaders.
It’s been well over 15 years and it’s time to ask the question: Are business blogs still on the way up or out?
Like any other aspect of running a business, promotion, content creation and engagement are hard work. And just as you keep a schedule for how often to run payroll, send invoices or file taxes, you should have some basic structure in place for how often you create content and engage with your online business connections.
In Part 2 of our series on LinkedIn, we’ll discuss this topic.
If you’re a thought leader interested in attracting an audience, you’re probably already blogging.
That may not be as true in the banking sector, where many of RGA’s clients work and where risk mitigation makes adoption of any new technology slow.