In Search of Future Leaders

Last October, while the mortgage industry gathered in Austin, Texas, to celebrate a better than expected year and make plans that would hopefully allow us to skirt a possible recession in the coming year, McKinsey put out a report saying that more than half of the...

What We Really Mean by Vision and Mission

Chris Voss, former FBI hostage negotiator and CEO & Founder of the Black Swan Group, says that we can pull the emotion out of a situation with labels. If someone is getting angry, slowly tell them, “it seems like you’re angry.” The person pauses a moment to see...

Why I Chose to Start a New Company with Brian Rieger

Today, Brian Rieger and I made the announcement that we have launched a new B2B content marketing company specific to the mortgage loan origination industry. I’m proud to be serving as Chief Operating Officer for Content Beacon. He’s right. We do have a lot on our...

A Command Imperative

You want to make an enemy, one that can have a significant negative impact on your career? Go into your CEO’s office and assign them the task of writing monthly thought leadership posts for LinkedIn.  Actually, don’t do that. It won’t go well. Virtually every chief...

You know what I hate?

You know what I hate? Having my time wasted. I’m going to channel the 1860s-era prospector my children say I should have been born as for this one, so I apologize if the style rubs you wrong. I don’t know about you, but I don’t feel like I have enough time as it is...

Why It’s Hard to Find Our Best Stories

If you’re a Chief Marketing Officer working somewhere on Earth, you’ve likely been preaching the importance of brand storytelling to your firm’s management. LinkedIn says you’ve been doing this for at least five years now, but its data indicate that prior to 2012 the...
The Impact of Changing Times and Lifetime Debt

The Impact of Changing Times and Lifetime Debt

In days past, most people’s attainable life plan and goal was to graduate high school, attend college, get a job, buy a starter home, advance their career, purchase a long-term home, and retire. Today, things are neither as simple nor as attainable. We are now...
Home Buyers Still Want Human Guides

Home Buyers Still Want Human Guides

Housing Wire recently released some surprising information: in 2018, realtor use has hit a new record high. Today, 90% of all homebuyers are using realtors, and the data gets even more startling from there: 91% of Millennials opt to use a realtor, compared to 94% of...
New Tech by Ocusell Makes Auto Marketing Easier

New Tech by Ocusell Makes Auto Marketing Easier

Ocusell, the developer of proprietary technology to create, enhance and share professional photos instantly, has released a new professional marketing photography app for the automotive industry, according to our friends at Seven Marketing + PR. With 86% of car buyers...