Ocusell, the developer of proprietary technology to create, enhance and share professional photos instantly, has released a new professional marketing photography app for the automotive industry, according to our friends at Seven Marketing + PR.
With 86% of car buyers looking at vehicles online before visiting a dealership, one of the best tools for boosting sales is excellent photography. Professional photography, however, can be a both costly and slow process. With the rapid inventory turnover of the auto industry, a professional photographer may not be a viable option.
Ocusell has solved this problem by creating a professional photography app available on iPhone and Android that allows users to instantly capture, edit, and share professional-quality images for only $2.99 per month — a fraction of the cost of a professional photographer.
StartUpCincy recently conducted a blind study, comparing photographs produced by Ocusell with similarly formatted and angled images from standard online car listings. 75% of users found Ocusell’s images more appealing.
Hayden Rieveschl, CEO of Ocusell, said in the press release: “When you’re competing online, the picture the prospect sees makes all the difference. … Independent studies have shown that products presented online with professional quality images sell 32 percent faster than those without. For cars, it’s 50 percent faster. More than that, the right image results in higher prices — as much as 20 percent higher. That’s a huge win for the auto industry.”
This is an exciting advancement in automotive marketing, and I expect that those companies that avail themselves of Ocusell’s tech will perform much better online.