A Command Imperative

You want to make an enemy, one that can have a significant negative impact on your career? Go into your CEO’s office and assign them the task of writing monthly thought leadership posts for LinkedIn.  Actually, don’t do that. It won’t go well. Virtually every chief...

You know what I hate?

You know what I hate? Having my time wasted. I’m going to channel the 1860s-era prospector my children say I should have been born as for this one, so I apologize if the style rubs you wrong. I don’t know about you, but I don’t feel like I have enough time as it is...

Why It’s Hard to Find Our Best Stories

If you’re a Chief Marketing Officer working somewhere on Earth, you’ve likely been preaching the importance of brand storytelling to your firm’s management. LinkedIn says you’ve been doing this for at least five years now, but its data indicate that prior to 2012 the...
Home Buyers Still Want Human Guides

Home Buyers Still Want Human Guides

Housing Wire recently released some surprising information: in 2018, realtor use has hit a new record high. Today, 90% of all homebuyers are using realtors, and the data gets even more startling from there: 91% of Millennials opt to use a realtor, compared to 94% of...