How to Write a Good Business Story

 When it comes to good business feature article writing, I find that most practitioners take one of two sides. The first group will focus on getting the story found and opened through an effective keyword strategy, a great headline and excellent placement. They track...

Where to Find Great Stories

It can be very challenging for internal marketing teams to come up with great stories for their executives to tell that are timely and capitalize on current news and trends. Spending most of their time working on the company’s marketing and sales objectives, switching...

Communicate Through Your Business Pivot

COVID-19 has changed virtually everything. No one expects the business world to return to the old days when this is over. Even now, as more Americans return slowly to work, the new normal is revealing itself. This is leading many to consider pivoting their business...

How to Write a Good Story

I’m a writer. I love to write stories about the leaders in my industry. I’ve earned a reputation for getting those stories right and so some people have said that I’m a “good” writer. But what does that really mean? How does one write good? Let’s look into it. Be the...

What We Really Mean by Vision and Mission

Chris Voss, former FBI hostage negotiator and CEO & Founder of the Black Swan Group, says that we can pull the emotion out of a situation with labels. If someone is getting angry, slowly tell them, “it seems like you’re angry.” The person pauses a moment to see...

A Command Imperative

You want to make an enemy, one that can have a significant negative impact on your career? Go into your CEO’s office and assign them the task of writing monthly thought leadership posts for LinkedIn.  Actually, don’t do that. It won’t go well. Virtually every chief...