by admin | Apr 10, 2022 | Strategy
One of the best ways to share your story and brand promise is to discuss it on an industry podcast. As part of our work, we are always looking forward to the opportunity to visit with industry professionals about their business and what they see coming in the days...
by Rick Grant | Jul 9, 2020 | Strategy
As soon as business travel was taken off the table, sales organizations started looking for opportunities to get their executives seen and heard by the people they wanted to do business with. The podcast movement — both audio and video — had been roiling...
by Rick Grant | Jul 8, 2020 | Strategy
Once an executive comes to the realization that to be recognized as a thought leader they must write, the question of writing style will generally arise. They want advice on how they should sound on the page. They want to be entertaining, to be considered a “good”...
by Rick Grant | Jul 7, 2020 | Strategy
Recently, I wrote a post about the five LinkedIn articles you should write next. That was mostly aimed at the marketing department. Elsewhere, I have written about the pressing need for more thought leadership from the industry’s top executives and I promised to write...
by Rick Grant | Jun 19, 2020 | Strategy
Seth Godin, one of the world’s foremost marketing experts, recently posted to his blog about the flood of information that is slamming into all of us relentlessly like the leading wave in a terrible storm. We have access to more information about virtually everything...
by Rick Grant | Jun 16, 2020 | Strategy
In the B2C world, you can have a clever product, market it at the right time to the right market segment and win big. People have sold all manner of crazy things to consumers because they had the right thing at the right time. It’s not quite that easy in the B2B...
by Rick Grant | Jun 15, 2020 | Strategy
I’ve spent a lot of time over the last 14 years talking to really smart executives about why they should be sharing their thought leadership through blog posts and LinkedIn articles. I think a short blog post can be one of the more powerful promotional tools that...
by Rick Grant | Jun 12, 2020 | Strategy
When it comes to good business feature article writing, I find that most practitioners take one of two sides. The first group will focus on getting the story found and opened through an effective keyword strategy, a great headline and excellent placement. They track...
by Rick Grant | Jun 11, 2020 | Strategy
It can be very challenging for internal marketing teams to come up with great stories for their executives to tell that are timely and capitalize on current news and trends. Spending most of their time working on the company’s marketing and sales objectives, switching...
by Rick Grant | Jun 10, 2020 | Strategy
COVID-19 has changed virtually everything. No one expects the business world to return to the old days when this is over. Even now, as more Americans return slowly to work, the new normal is revealing itself. This is leading many to consider pivoting their business...
