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Strategy

Home Buyers Still Want Human Guides

Housing Wire recently released some surprising information: in 2018, realtor use has hit a new record high. Today, 90% of all homebuyers are using realtors, and the data gets even more startling from there: 91% of Millennials opt to use a realtor, compared to 94% of Gen X-ers, and only 81% of Boomers.

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News & Analysis

MBA is Live in Washington, D.C.

Thousands of mortgage lenders and service providers are in Washington, D.C. this week for the Mortgage Bankers Association’s 2018 annual convention.

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Strategy

Adding Value Through LinkedIn

If you are going to say something, whether in writing or in a presentation, make sure that you have something worth saying. Both in business and in writing, listeners and readers generally don’t appreciate people who ramble without contributing anything.

currency

What we all want is to produce things that are worth the time and attention of others.

I’ve put together six pointers to help you ensure that you are producing content that will be valuable to others.

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Strategy

There is a right way to blog

Like anything else we do, blogging is a practice and the more you practice, the better you’ll get. And, yes, there is a right way to do it.

By i_yudai (The fork in the road) [CC BY 2.0], via Wikimedia Commons

There are a million ways to write a blog post and even more types of blogs, so here I’ll share with you my 6 well-proven pointers for getting your blog off to a great start.

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Strategy

You can avoid getting lost in the newsfeed with these tips

LinkedIn is an excellent resource for entrepreneurs, businesses and thought leaders who are looking to publish articles, engage with the business community, promote themselves and strengthen their brand.

 U.S. Army photo by Capt. Jonathon M. Lewis

But if the content you produce does not catch and hold the attention of readers, your potential number of reads and shares will be greatly diminished. We discuss this in part 3 of our series.

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Strategy

Blog World Rising!

When I started blogging, back in 2005 when the internet still had most of its shine on it, blogging was a relatively new thing, certainly as a tool for business thought leaders.

Photo Credit: Max Pixel – Creative Commons Zero (CC0)

It’s been well over 15 years and it’s time to ask the question: Are business blogs still on the way up or out?

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Strategy

How Often to Post Articles to LinkedIn

Like any other aspect of running a business, promotion, content creation and engagement are hard work. And just as you keep a schedule for how often to run payroll, send invoices or file taxes, you should have some basic structure in place for how often you create content and engage with your online business connections.

Photo Credit: Pixabay (CC0 Creative Commons)

In Part 2 of our series on LinkedIn, we’ll discuss this topic.

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Strategy

Blogging is still a viable tool for thought leaders

If you’re a thought leader interested in attracting an audience, you’re probably already blogging.

Photo Credit: Mohammad Jangda (Creative Commons)

That may not be as true in the banking sector, where many of RGA’s clients work and where risk mitigation makes adoption of any new technology slow.

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Strategy

Why LinkedIn is Becoming the Standard for Business Blogging

You cannot become a thought leader unless other people can find out what you’re thinking. In-person meetings put severe limitations on the expert who hopes to share what she knows with a national audience.

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In the recent past, this challenge was met with company websites, executive blogs and the more contemporary social media. But when it comes to sharing thought leadership with a business audience, nothing comes close to LinkedIn.

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News & Analysis

Completing the move to Wisconsin

RGA has moved from Jim Thorpe, Pennsylvania, where Rick Grant operating the business for many years, to Madison, Wisconsin.