There is a right way to blog

6 rules for better business blogging.

Like anything else we do, blogging is a practice and the more you practice, the better you’ll get. And, yes, there is a right way to do it.

By i_yudai (The fork in the road) [CC BY 2.0], via Wikimedia Commons

There are a million ways to write a blog post and even more types of blogs, so here I’ll share with you my 6 well-proven pointers for getting your blog off to a great start.

Continue reading “There is a right way to blog”

Blog World Rising!

Don’t believe it when people say the blog is dead. It’s still a viable marketing tool.

When I started blogging, back in 2005 when the internet still had most of its shine on it, blogging was a relatively new thing, certainly as a tool for business thought leaders.

Photo Credit: Max Pixel – Creative Commons Zero (CC0)

It’s been well over 15 years and it’s time to ask the question: Are business blogs still on the way up or out?

Continue reading “Blog World Rising!”

How Often to Post Articles to LinkedIn

There is a right time and a not-so-right time to post articles to LinkedIn.

Like any other aspect of running a business, promotion, content creation and engagement are hard work. And just as you keep a schedule for how often to run payroll, send invoices or file taxes, you should have some basic structure in place for how often you create content and engage with your online business connections.

Photo Credit: Pixabay (CC0 Creative Commons)

In Part 2 of our series on LinkedIn, we’ll discuss this topic.

Continue reading “How Often to Post Articles to LinkedIn”

Blogging is still a viable tool for thought leaders

Blogging is still a great way for business leaders to get attention for themselves and their brands.

If you’re a thought leader interested in attracting an audience, you’re probably already blogging.

Photo Credit: Mohammad Jangda (Creative Commons)

That may not be as true in the banking sector, where many of RGA’s clients work and where risk mitigation makes adoption of any new technology slow.

Continue reading “Blogging is still a viable tool for thought leaders”