Adding Value Through LinkedIn

The best way to attract and hold and audience on LinkedIn is by writing something valuable.

If you are going to say something, whether in writing or in a presentation, make sure that you have something worth saying. Both in business and in writing, listeners and readers generally don’t appreciate people who ramble without contributing anything.

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What we all want is to produce things that are worth the time and attention of others.

I’ve put together six pointers to help you ensure that you are producing content that will be valuable to others.

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There is a right way to blog

6 rules for better business blogging.

Like anything else we do, blogging is a practice and the more you practice, the better you’ll get. And, yes, there is a right way to do it.

By i_yudai (The fork in the road) [CC BY 2.0], via Wikimedia Commons

There are a million ways to write a blog post and even more types of blogs, so here I’ll share with you my 6 well-proven pointers for getting your blog off to a great start.

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You can avoid getting lost in the newsfeed with these tips

Here are 6 tips for making sure your news gets shared instead of buried.

LinkedIn is an excellent resource for entrepreneurs, businesses and thought leaders who are looking to publish articles, engage with the business community, promote themselves and strengthen their brand.

 U.S. Army photo by Capt. Jonathon M. Lewis

But if the content you produce does not catch and hold the attention of readers, your potential number of reads and shares will be greatly diminished. We discuss this in part 3 of our series.

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Blog World Rising!

Don’t believe it when people say the blog is dead. It’s still a viable marketing tool.

When I started blogging, back in 2005 when the internet still had most of its shine on it, blogging was a relatively new thing, certainly as a tool for business thought leaders.

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It’s been well over 15 years and it’s time to ask the question: Are business blogs still on the way up or out?

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How Often to Post Articles to LinkedIn

There is a right time and a not-so-right time to post articles to LinkedIn.

Like any other aspect of running a business, promotion, content creation and engagement are hard work. And just as you keep a schedule for how often to run payroll, send invoices or file taxes, you should have some basic structure in place for how often you create content and engage with your online business connections.

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In Part 2 of our series on LinkedIn, we’ll discuss this topic.

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Blogging is still a viable tool for thought leaders

Blogging is still a great way for business leaders to get attention for themselves and their brands.

If you’re a thought leader interested in attracting an audience, you’re probably already blogging.

Photo Credit: Mohammad Jangda (Creative Commons)

That may not be as true in the banking sector, where many of RGA’s clients work and where risk mitigation makes adoption of any new technology slow.

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Why LinkedIn is Becoming the Standard for Business Blogging

LinkedIn may not be the most high-volume social network on the internet, but it rocks for sharing B2B thought leadership.

You cannot become a thought leader unless other people can find out what you’re thinking. In-person meetings put severe limitations on the expert who hopes to share what she knows with a national audience.

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In the recent past, this challenge was met with company websites, executive blogs and the more contemporary social media. But when it comes to sharing thought leadership with a business audience, nothing comes close to LinkedIn.

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