Making Your Business Personality Work for You

Ultimately, businesses and brands want to have a personality that people find attractive. Here’s how you do it.

Building a personality for your business takes some work, but if you don’t do it someone will make one up for you and that’s not good. Here are 4 tips for building the business personality you want your prospects to see.

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Building better marketing campaigns

When building content for marketing campaigns, it’s important to start with the biggest story first.

We recently working on some banner ads for a new marketing campaign. It was an interesting experience…to say the least.

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Why Your Business’s Personality is Crucial

Your business has a personality. Whether you know it or not your customers surely do.

There are four main reasons a consumer becomes attached to a business. Understanding these reasons and how your company can do a better job of being the solution your prospects are seeking will make you more successful.

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The only path to cutting the cost of mortgage servicing

Servicers intend on cutting costs will have to consider expenses across the entire life of loan.

Mortgage servicers are working hard to reduce the cost of servicing, but according to a new study by Nationwide Title Clearing, unless management considers costs across the life of the loan, their efforts will remain frustrated.

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FinKube Releases White Paper on Simplifying Digital

FinKube, a company that provides AI-powered Platform-as-a-Service solutions for a range of industries, has recently released an enlightening white paper titled “Simplifying the Digital Mortgage Process.” The paper outlines some of the risks lenders face when making choices about the technologies they employ on the front ends of their mortgage origination processes.

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Adding Value Through LinkedIn

The best way to attract and hold and audience on LinkedIn is by writing something valuable.

If you are going to say something, whether in writing or in a presentation, make sure that you have something worth saying. Both in business and in writing, listeners and readers generally don’t appreciate people who ramble without contributing anything.

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What we all want is to produce things that are worth the time and attention of others.

I’ve put together six pointers to help you ensure that you are producing content that will be valuable to others.

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