The Changing Outlook for Mortgage Volumes in 2019

What will really make the difference for the lenders that succeed next year? Hint: it won’t have much to do with external market forces.

What does 2019 hold for the housing industry? It is a question many people have been attempting to answer. However, some of the perspectives I have been reading don’t quite fit with what I’ve seen in our industry over the past 20 years.

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Home Buyers Still Want Human Guides

Housing Wire recently released some surprising information: in 2018, realtor use has hit a new record high. Today, 90% of all homebuyers are using realtors, and the data gets even more startling from there: 91% of Millennials opt to use a realtor, compared to 94% of Gen X-ers, and only 81% of Boomers.

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Making Your Business Personality Work for You

Ultimately, businesses and brands want to have a personality that people find attractive. Here’s how you do it.

Building a personality for your business takes some work, but if you don’t do it someone will make one up for you and that’s not good. Here are 4 tips for building the business personality you want your prospects to see.

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Why Your Business’s Personality is Crucial

Your business has a personality. Whether you know it or not your customers surely do.

There are four main reasons a consumer becomes attached to a business. Understanding these reasons and how your company can do a better job of being the solution your prospects are seeking will make you more successful.

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The only path to cutting the cost of mortgage servicing

Servicers intend on cutting costs will have to consider expenses across the entire life of loan.

Mortgage servicers are working hard to reduce the cost of servicing, but according to a new study by Nationwide Title Clearing, unless management considers costs across the life of the loan, their efforts will remain frustrated.

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FinKube Releases White Paper on Simplifying Digital

FinKube, a company that provides AI-powered Platform-as-a-Service solutions for a range of industries, has recently released an enlightening white paper titled “Simplifying the Digital Mortgage Process.” The paper outlines some of the risks lenders face when making choices about the technologies they employ on the front ends of their mortgage origination processes.

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