LinkedIn may not be the most high-volume social network on the internet, but it rocks for sharing B2B thought leadership.
You cannot become a thought leader unless other people can find out what you’re thinking. In-person meetings put severe limitations on the expert who hopes to share what she knows with a national audience.
In the recent past, this challenge was met with company websites, executive blogs and the more contemporary social media. But when it comes to sharing thought leadership with a business audience, nothing comes close to LinkedIn.