There is a right time and a not-so-right time to post articles to LinkedIn.
Like any other aspect of running a business, promotion, content creation and engagement are hard work. And just as you keep a schedule for how often to run payroll, send invoices or file taxes, you should have some basic structure in place for how often you create content and engage with your online business connections.
In Part 2 of our series on LinkedIn, we’ll discuss this topic.
LinkedIn may not be the most high-volume social network on the internet, but it rocks for sharing B2B thought leadership.
You cannot become a thought leader unless other people can find out what you’re thinking. In-person meetings put severe limitations on the expert who hopes to share what she knows with a national audience.
In the recent past, this challenge was met with company websites, executive blogs and the more contemporary social media. But when it comes to sharing thought leadership with a business audience, nothing comes close to LinkedIn.