How Often to Post Articles to LinkedIn

There is a right time and a not-so-right time to post articles to LinkedIn.

Like any other aspect of running a business, promotion, content creation and engagement are hard work. And just as you keep a schedule for how often to run payroll, send invoices or file taxes, you should have some basic structure in place for how often you create content and engage with your online business connections.

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In Part 2 of our series on LinkedIn, we’ll discuss this topic.

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Blogging is still a viable tool for thought leaders

Blogging is still a great way for business leaders to get attention for themselves and their brands.

If you’re a thought leader interested in attracting an audience, you’re probably already blogging.

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That may not be as true in the banking sector, where many of RGA’s clients work and where risk mitigation makes adoption of any new technology slow.

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Why LinkedIn is Becoming the Standard for Business Blogging

LinkedIn may not be the most high-volume social network on the internet, but it rocks for sharing B2B thought leadership.

You cannot become a thought leader unless other people can find out what you’re thinking. In-person meetings put severe limitations on the expert who hopes to share what she knows with a national audience.

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In the recent past, this challenge was met with company websites, executive blogs and the more contemporary social media. But when it comes to sharing thought leadership with a business audience, nothing comes close to LinkedIn.

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